5/10/2023 0 Comments Squawk box hostsThey think Fox Business has pivoted to emphasize politics, and they feel Bloomberg TV lacks CNBC’s production values. CNBC is seen generating around $720 million in revenue from advertising and distribution in 2020, according to Kagan, part of S&P Global Intelligence, compared with around $295 million for Fox Business Network.ĬNBC executives have for some time dismissed potential competition. NBCUniversal gets more per month in subscriber fees out of CNBC than it does MSNBC, according to market-research firm Kagan, even though MSNBC has a bigger audience. None of that has crimped CNBC’s performance. And the ready availability of dozens of business journalists at CNBC didn’t keep NBC News from appointing Stephanie Ruhle as its chief business correspondent in January. Despite the longtime presence of media correspondent Julia Boorstin at CNBC, NBC News built its own team to cover the media industry. There was an era when Becky Quick might turn up on “NBC Nightly News” and Maria Bartiromo would make an appearance on “Today.” In recent years, however, the two operations have forged their own paths. In a sign of the interest in growing synergy between the operations, a new CNBC evening program, “The News With Shepard Smith,” features contributions from CNBC correspondents like Jane Wells and Ylan Mui alongside those of NBC News staffers like Morgan Chesky and Jay Gray.ĬNBC hasn’t had to focus on playing with others in some time. Previously, CNBC Chairman Mark Hoffman reported directly to former NBCU CEO Steve Burke. In May, CNBC, which has in recent years operated as an independent unit, was placed under the same corporate umbrella as NBC News and MSNBC - and a new boss, Cesar Conde (the two have been part of the same organization in the past). Can you imagine Santelli having a similar exchange with Joe Scarborough and Mika Brzezinski on MSNBC’s “Morning Joe” or Savannah Guthrie and Hoda Kotb on NBC’s “Today”?Įxecutives at NBCUniversal may have to. But it’s hard to reconcile this sort of anchor-on-anchor skirmish with the broadcasts delivered by NBC News and MSNBC, where most correspondents and hosts seem to agree on a common set of facts and rules of decorum. Timothy O’Brien, a senior columnist for Bloomberg Opinion (the owner, Bloomberg LP, is a CNBC competitor), called the dust-up “another tragicomic Covid-19 moment to ponder.”ĬNBC has allowed its anchors and correspondents to speak their minds on issues in the past. He folded his arms across his chest and glared into the lens transporting the image of his face to viewers. “You can have your thoughts and I can have mine. I disagree! I disagree!” said Santelli, his voice rising with the issuance of each short sentence. As Sorkin prodded Santelli to reconsider what he said, the correspondent went into an on-air huff. “Who is this? Who is this?” asked Santelli, even though Sorkin has been a co-host of the program for almost a decade. Sorkin pushed his colleague to exercise greater caution about suggesting viewers should be able to crowd into restaurants the way they do into retail outlets. Whether he will be given leeway to spar in similar fashion with new co-workers elsewhere in the company is something executives at NBCUniversal ought to work quickly to decide.ĭuring an early-December panel on the business-news network’s “Squawk Box,” Santelli began to yell at Andrew Ross Sorkin, who pressed him on comments he had made about coronavirus restrictions at restaurants. Rick Santelli, the veteran CNBC correspondent, recently got into an on-air spat with one of his longtime colleagues.
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